Image credit: John Cameron
The purpose of the symposium is to promote dialogue and develop knowledge on fashion marketing topics amongst academics and practitioners. The event will allow the exploration of specific issues in some depth, and will draw upon research in this area, allowing the dissemination of findings, exploration of theoretical and practical contributions, and networking amongst those interested and working in the field.
The inaugural event will have as its theme, “Changes”. This is deliberately ambiguous, and will allow the exploration of developments in academic and practitioner-based settings from all angles. We welcome the opportunity to expose and discuss insightful theoretical concepts and practical contributions that will offer insight into business practices and society at large, within the context of fashion marketing.
The inaugural event will be held in a virtual environment and for its first iteration, will be free of charge to attendees.
Papers will be peer-reviewed and will take the format of either a competitive or a working paper.
These must be:
These must be:
Papers should be emailed to [email protected]
Upon acceptance of the papers, presenters will be required to submit a video presentation of 10 minutes maximum which will be streamed on the day of the event. Presenters must be present during the streaming of their presentations in order to field questions on their submissions.
We hope the space created at this conference provides opportunities to share, celebrate, develop and explore fashion marketing in our society. We welcome performance, films and multimedia presentations as well as more traditional academic papers.