Call for papers: Inaugural Fashion Marketing Symposium (Virtual)

Unsplash Image by John Cameron - Fashion Marketing Symposium

Image credit: John Cameron


Theme: Changes
Date: Wednesday 15 September 2021
Organiser: Dr Elizabeth Lloyd Parkes


The purpose of the symposium is to promote dialogue and develop knowledge on fashion marketing topics amongst academics and practitioners.  The event will allow the exploration of specific issues in some depth, and will draw upon research in this area, allowing the dissemination of findings, exploration of theoretical and practical contributions, and networking amongst those interested and working in the field.


The inaugural event will have as its theme, “Changes”.  This is deliberately ambiguous, and will allow the exploration of developments in academic and practitioner-based settings from all angles.  We welcome the opportunity to expose and discuss insightful theoretical concepts and practical contributions that will offer insight into business practices and society at large, within the context of fashion marketing.

 

The inaugural event will be held in a virtual environment and for its first iteration, will be free of charge to attendees.

 

Submission of Papers


Papers will be peer-reviewed and will take the format of either a competitive or a working paper.


Competitive Papers  


These must be:   


  • original;   
  • a maximum of 6 pages excluding abstract (maximum of 200 words), appendices and references (papers may contain tables and figures);
  • submitted as a Word document; and
  • submitted by midnight on 11th July 2021.  

Papers should be emailed to [email protected]

 

Working Papers


These must be:


  • original;
  • a maximum of 3 pages excluding abstract (maximum of 200 words), appendices and references. (Papers may contain tables and figures). You will clearly identify which aspect(s) of this paper remain a work in progress (e.g. conceptualisation, data collection, data analysis, conclusion);
  • submitted as a Word document; and
  • submitted by midnight on 11th July 2021.  


Papers should be emailed to [email protected]

  

Upon acceptance of the papers, presenters will be required to submit a video presentation of 10 minutes maximum which will be streamed on the day of the event.  Presenters must be present during the streaming of their presentations in order to field questions on their submissions.


We hope the space created at this conference provides opportunities to share, celebrate, develop and explore fashion marketing in our society.  We welcome performance, films and multimedia presentations as well as more traditional academic papers.